BÉHEN editorial shot by Frederico Om, styled by Duarte Figueiredo under the creative direction of Béhen.
A Handbook of Solutions, the BÉHEN story.
The year is 2021. The road to what resembles the reform of the fashion industry is still long. Along the way we have discovered that we want to get closer to brands. During this search for new ways of interaction and connection, Béhen stands out as an ever evolving compendium: a handbook of solutions. Antique bedspreads and towels embellished with Madeira embroidery tell true stories of sisterhood, as well as proudly being zero waste pieces and ambassadors for communities. Suddenly, the road to reform doesn’t seem as long.
BÉHEN editorial shot by Frederico Om, styled by Duarte Figueiredo under the creative direction of Béhen.
A Handbook of Solutions, the BÉHEN story.
The year is 2021. The road to what resembles the reform of the fashion industry is still long. Along the way we have discovered that we want to get closer to brands. During this search for new ways of interaction and connection, Béhen stands out as an ever evolving compendium: a handbook of solutions. Antique bedspreads and towels embellished with Madeira embroidery tell true stories of sisterhood, as well as proudly being zero waste pieces and ambassadors for communities. Suddenly, the road to reform doesn’t seem as long.
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