Showcase ModaPortugal at Galerie Perrotin, Paris 2017.
A fashion and lifestyle installation bringing together portuguese labels and designers to present a contemporary, sophisticated language of the portuguese fashion industry.
The event provided a fashion, culture and shopping experience, creating new bridges and encouraging the extension of the professional network of the labels on show. Two days of programming, with an artistic eye, brought the DNA of contemporary Portuguese culture, through its labels, to the Parisian public and the professionals visiting paris during men’s fashion week.
The Galerie Perrotin space was open to the public in a see now buy now format, a response to the new fashion paradigm, increasing proximity between designers and the public and reducing the time between the presentation of the collections on the catwalk and the time they reach the shops. Everybody was invited to come and enjoy this unique moment in paris.
Showcase ModaPortugal at Galerie Perrotin, Paris 2017 Poster/Depliant.
Showcase ModaPortugal is organised by CENIT (Portuguese Centre of Intelligence for the Textile Industry) and ANIVEC (Portuguese Association for Clothing and Apparel Industries), in association with APICCAPS (Portuguese Footwear, Components and Leather Goods Manufacturers’ Association) and ModaLisboa and with partnership with AORP (Portuguese Jewellery and Watchmaking Association) and Portugal Fashion. This initiative is co-funded by the European Regional Development Fund, through the Portugal 2020 Operational Programme for Competitiveness and Internationalisation.
Showcase ModaPortugal Paris 2017 video.
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