Valérius Hub is a collaborative platform open to the entire textile, clothing and fashion industry. With a unique business model based on the principles of co-creation and circularity, it intends to become a partner and mentor for companies and brands, helping them to tackle the two great challenges of the present and the future: sustainability and digital.
The companies that make up the Valérius Hub community present themselves as “responsible fashion creators”. But the definition of this revolutionary business model transcends its own slogan. To complement its core business — textile and clothing production for mid-high-end and high-end customers — the Valérius Hub also incorporates the services of: R&D, spinning, knitwear development, dyeing, laundry, printing, recycling, fashion design, web design, logistics, IT and product photography.
Valérius 360
“The Valérius Hub is made up of a group of companies that have common interests and decided to unite to combine skills in the areas of textiles, fashion and footwear,” introduces CEO Patrícia Ferreira. “We have a vision of being more than just the manufacturer. We have to think about what’s beyond that, what’s outside that box. We always have our critical eye working, in order to understand what we can do more of, what’s next,” she explains. “We selected these companies based on the KPIs we need for our type of clients including the sustainability and certifications of each company, the lead times for samples and manufacturing, the level of communication service as well as the advantages of the partnership itself,” she adds.
“But, obviously, if a company wants to work towards obtaining any of those requirements that are missing, we want to help and not the opposite,” adds the driving force behind the Valérius Hub and gives the following example: “Manufacturers of jersey fabric are much more developed than home textile and knitwear companies in terms of certification processes. Previously, we didn’t have these types of business areas. So, we started using these companies as a production vehicle and made an agreement that we would support them in creating and implementing tools, methods and processes in terms of sustainability and other aspects that we provided internally.”
We have a vision of being more than just the manufacturer. We have to think about what’s beyond that, what’s outside that box. We always have our critical eye working, in order to understand what we can do more of, what’s next.
Patrícia Ferreira, Valérius HUB CEO
Dozens of companies have already joined this project. Some of them are within the Valérius group such as RDD, Supercorte, Érius and Valérius 360. What they have in common is the fact that they are located in Portugal, as well as the quality, expertise, flexibility and innovation already intrinsic to the “ Made in Portugal” label. Patrícia Ferreira extends an invitation: “The Valérius Hub is a platform that is expanding and open to new companies, from areas that are already part of this group to different branches, such as jeans or cap manufacturers, for example, which we don’t have yet. As long as it makes sense for them to belong to this universe and they need this kind of support to scale up, we can use our resources to leverage these companies.”
For this mega project to work perfectly, the Valérius Hub has the support of a multidisciplinary team, which includes a sales team, a logistics team, an e-commerce team, a design team, a sustainability team, as well as a sourcing team with ‘scouts’ who investigate what the next trend will be. “We have people who are not working for today, they are working for three or even ten years from now. Some are working towards finding the customers of the future, others are working on the innovation part of the processes, which will then be put into practice,” explains the Hub’s CEO and continues, “We are talking about a young team, with an average age of 27-28 years old, which has a different perspective from people who have been working with us for many years.”
We have people who are not working for today, they are working for three or even ten years from now. Some are working towards finding the customers of the future, others are working on the innovation part of the processes, which will then be put into practice.
Equally important, is the very experienced team that is working for today, which monitors the production side and works to deliver orders and do the day-to-day logistics. At Valérius Hub, the minimum production quantities are around 300 to 500 pieces per design. However, if brands cannot reach these quantities, it is possible to waive production and opt for what the company internally calls an à la carte service. In other words, the client can opt for a pack of services tailored to their needs, for example website creation, product photography and uploading to their online shop, logistics and so on. In these cases, there is a cost associated with a particular service, instead of a grouped cost in production.
“Even with the clients we work with here every day, we don’t always do the full package. There are cases where the client comes here and doesn’t need our design service, or support in selling the product; they just need the production. But there are also clients who come here and have not yet created anything, not even the logo and the brand name, and ask us to develop everything from scratch. Because, sometimes, they are a real sales machine and immediately sell 20,000 pieces through their online platforms”, shares the Valérius Hub head. “After a briefing with our design team, we create everything from naming to packaging, we handle the development of the collections and production. Afterwards, our IT team can do all the integration of the online shops with the logistics and PR systems.”
After a briefing with our design team, we create everything from naming to packaging, we handle the development of the collections and production.
Patrícia Ferreira gives the example of the brands of influencers and digital content creators, which have online communities of millions of followers. However, she mentions that Valérius Hub is already one step ahead of that reality. “Fashion influencers are no longer the biggest sellers, because the market has become crowded with fashion influencer brands. Whereas three years ago this reality didn’t exist, now almost everyone has a brand.” Valérius Hub is always adapting to the circumstances of the market and is already preparing to work on other types of niches and products, such as NFTs and other developments more related to digital, which will be the next consumer trends.
The same reasoning extends to the production process. “Nowadays, receiving an order for 100,000 pieces is almost a miracle. From today’s perspective, customers have reduced the volume of orders and started to make much more personalised products and smaller quantities (5,000 or 10,000 units), with some repetitions,” explains the CEO of Valérius Hub. “So, in addition to adapting our production lines for a smaller series, we are already adapting our factories for a made-to-order production process. Lacoste, for example, does this. It has an internal company that makes it possible to customise some details of the garment. Now, if a brand has the capacity to do this, we have to think that we, the industry, can also do it and that this reality will be part of our future,” she anticipates.
In addition to adapting our production lines for a smaller series, we are already adapting our factories for a made-to-order production process.
Two new markets are also on the Valérius Hub’s horizon: USA and Canada. “These are markets that, from our perspective, were not being managed well by Portugal,” comments Patrícia Ferreira, indicating that, currently, 90% of the company’s production effort is aimed at European brands. “Of course we have the time difference issue and there are a number of rules to comply with that we don’t have here in Europe. But we are talking about much higher volumes than the ones we currently work with and about clients that are interested in coming to Portugal, because they have a large volume of business in the European market and it makes sense to produce close to where the distribution centres and consumers are,” she explains.
Valérius Hub’s customer portfolio consists of 98% upper-middle and high-end brands and only 2% in the fast fashion segment. “In 2008, this 2% represented about 40% of the company, but that business model was sucking up resources and too much energy. With this adaptation, we were able to give another type of service to other clients who were able to grow with us and even brought us higher margins,” Patrícia Ferreira recalls. “Companies are starting to open their eyes to this Valérius Hub universe and the entry of new generations into the factories is allowing a greater openness to this type of collaborative approach. Making this union is a slow and difficult process, but I’m sure that if we continue to work closer and closer together, Portugal will be the winner!” concludes the CEO.
Valérius 360
VALÉRIUS 360: Nothing is lost, everything is transformed
We could credit Lavoisier with this title, but the truth is that this phrase takes on a whole new meaning when you visit the revolutionary 360 facility. In development since 2017, the circularity project at Valérius Hub is charting an exemplary course when it comes to the future of the textile and fashion industry.
“Valérius 360 was born out of the need to change from a vertical model to a circular business model. That is, to a sustainable model that aims to minimise the impact on the environment and reuse resources as much as possible,” explains Eugénia Teixeira, Head of Circularity at Valérius 360. “The role of the clothing and fashion industry must be one of total commitment, as it is one of the most polluting industries in the world,” she warns, stressing that, “Circularity has become urgent for all industries and consumers. The transformation is underway, but it now needs to be accelerated and it is imperative that it is urgently fixed.”
Today, the Valérius 360 recycling process saves up to 49% water and reduces CO2 emission by 35% when comparing a 50% conventional plus 50% recycled 360 yarn to a 100% conventional cotton yarn. Among the customers who have decided to invest in the potential of 360 are brands such as Pangaia, COS, Armedangels, NU-IN and Minimum. “The receptivity to “reborn” knitwear is positive and there is a lot of enthusiasm and demand for recycled materials. The customer is increasingly aware and discerning in their choices and recycled is at the top of the sustainability category,” says Eugénia Teixeira.
Valérius 360 was born out of the need to change from a vertical model to a circular business model. That is, to a sustainable model that aims to minimise the impact on the environment and reuse resources as much as possible,” explains Eugénia Teixeira, Head of Circularity at Valérius 360.
Eugénia Teixeira
Head of Circularity at Valérius 360
Every day, the 360 recycling centre receives truckloads of textile waste from companies that are part of the Valérius Hub as well as from other companies. In addition to the waste obtained from the production process, companies can also send stocks of finished pieces. And it is even possible to consider post-consumption recycling, although with two obstacles: On the one hand, it requires the added work of removing all the accessories and, on the other, it is not always possible to determine the exact composition of the pieces. In order to tackle this obstacle, Valérius 360 is already developing, in partnership with a Dutch company, a laser technology capable of identifying, in layers, the fibres that make up each article.
In a guided visit of Valérius 360 we learned about the whole recycling process. The waste from the cutting tables and stock is separated by colour and composition and pressed into bundles. The transformation process is divided into several phases: first the fabric is cut in two directions. Then, the pieces are sprayed with softener, in order to open up the fibres and facilitate crushing. They are then sent to a silo, where they are left to mature for four hours. Only then is the fabric sent to a triturating machine that transforms it into fibre. A virgin fibre is mixed with this fibre and then pulverised. Thus, a new yarn is born, with properties of resistance, stability and quality ideal for weaving.
Every day, the 360 recycling centre receives truckloads of textile waste from companies that are part of the Valérius Hub as well as from other companies. In addition to the waste obtained from the production process, companies can also send stocks of finished pieces.
Also during this visit to the factory, we saw the first tests of another recycled product besides thread: recycled paper from textile waste. The aim is to scale up this project from a laboratory level to an industrial scale in the coming months. After all, the great mission of Valérius 360 is that nothing is lost and everything is transformed. This brings us to a third and most recent project under development. All the surplus that cannot be used to create knitwear or paper will be used by the recycling centre for a new project, aimed at creating recycled materials for the construction industry.
The recycling company’s innovations don’t stop there. “We do permanent research and support different types of innovation projects linked to circularity, on a global scale,” explains the head of 360. “We have installed in our looms the Smartex system, which won 1st prize in the Websummit 2021 startups Pitch competition, a technology that brings efficiency and cost reduction and, at the same time, much reduction in waste, water and energy,” she explains. Eugénia Teixeira believes that, “It is necessary to invest to remain competitive, but always with a focus on environmental protection and the transparency of the process, which should be a priority as well.”
We need to replicate, of course, and also add value to this whole process. The future of fashion will increasingly involve more durable clothing, more timeless design and sustainable raw materials and components.
“At Valérius 360, we report and verify with external parties on our sustainability progress using the HIGG platform for verification of environmental and social metrics and we comply with ZDHC standards in terms of substances that are restricted in manufacturing and discharge requirements for laundry and dyeing effluents. We also aim to increase the use of ZDHC certified chemicals,” says Eugénia Teixeira. “In the medium term, the Valérius Hub is committed to treating more than 60% of waste and by 2030 we aim to have zero carbon emissions,” she says.
Reflecting on the future, Eugénia Teixeira adds, “We need to replicate, of course, and also add value to this whole process. The future of fashion will increasingly involve more durable clothing, more timeless design and sustainable raw materials and components. The consumer is increasingly aware and more conscious in their choices: in design, in materials, and in the footprint that clothing leaves in its transportation from its origin. The slice of consumers that is very young today, the great consumer of ‘tomorrow’, is more environmentally aware and will help in transforming more responsible fashion choices.”
RDD: Research, Design, Development
RDD: Laboratory for sustainability
RDD: Research, Design, Development is the Valérius Hub textile laboratory, specialising in ready-made knitwear. Its collection of over 2,500 sustainable references is renowned worldwide for its innovation in fibres, dyeing processes and finishes. Everything in development is based on the company’s pillars: circularity, green chemistry and biodiversity.
“We are a partner for our customers providing integrated solutions, from design and development to knitwear production,” explains Elsa Parente, CEO of RDD, highlighting the strong development capacity as a point of difference. “RDD’s R&D department is made up of a multidisciplinary team, with backgrounds in areas such as biochemistry, chemistry, microbiology and textiles. It is a team that works for the future. A team that is constantly looking globally for projects that can be implemented and then industrialised in our units. This is our great added value: the work of this team that is always researching and developing combined with our capacity to industrialise and market,” she explains.
“I have worked in the industry for 22 years and, really, if it wasn’t for this mixture of knowledge and new ideas, textiles would not have evolved so much, nor would they be at the point where they are in terms of innovation,” she comments. The research that the head of RDD is describing includes sustainable innovations in terms of fibres, dyeing processes and finishes, and is always carried out according to the pillars of RDD: circularity, green chemistry and biodiversity. “We have the advantage that, in textile processing, we have everything in-house. We have the Valérius 360 spinning mill, we have circular knitting, we have dyeing and finishing and we also have printing,” she highlights.
I have worked in the industry for 22 years and, really, if it wasn’t for this mixture of knowledge and new ideas, textiles would not have evolved so much, nor would they be at the point where they are in terms of innovation.
Elsa Parente, RDD CEO
In the area of green chemistry, the CEO highlights the Colorifix process, a process that replaces conventional dyeing, in which large amounts of synthetic chemicals, dyes and alkaline agents are still used. “We were the partner chosen by Colorifix to develop this innovation and we are the only company in the world that is scaling up this process, working in collaboration with a team of scientists from Cambridge University. The prototype was developed with us, we have the technology and we are building two new laboratories, one for chemistry and one for microbiology, designed especially for this process and other similar ones that we are implementing, plus a bio-reactor area,” she shares.
“Colorifix is a process of producing colour through micro-organisms, which look for colours in nature and copy the DNA sequence that is responsible for the colour. We are then able to alter those micro-organisms, make them grow in different phases and teach them how to transport that colour into textiles,” she explains. Also in the area of green chemistry and circularity, the RDD manager mentions Recycrom, a project in which knitted or textile waste is ground to the state of powder and reused to dye again. Thus a new dye is obtained, without using synthetic dyes. This revolutionary dye, 100% produced from an innovative recycling process, can be applied to cotton, wool, linen, polyamides and other natural fibres and blends, through various dyeing techniques.
In the area of green chemistry and circularity, the RDD manager mentions Recycrom, a project in which knitted or textile waste is ground to the state of powder and reused to dye again.
When it comes to fibres, RDD has plenty of new developments: hemp, abacá, kapok, banana and pineapple, to name but a few. “They are all natural fibres, which do not consume many resources in their cultivation and growth, do not consume much water, do not use pesticides and do not contaminate the soil. In the case of banana and pineapple fibres they really are waste,” Elsa Parente enthuses. “In combination with these fibres, we use fibres that, even though they are artificial, are of a natural cellulosic base, such as Seacell and Lyocell. These are fibres produced in a closed circuit and do not produce chemical residues,” explains Elsa Parente, the CEO of RDD which is part of the Valérius Hub universe.
Currently there are two revolutionary processes in the test phase that promise to replace black pigment, a petroleum derivative whose production contributes greatly to air pollution. They are called Nature Coating and Living Ink and are environmentally friendly, natural-based processes aimed at printing and all over coating. “Nature Coating is produced using wood waste, whereas Living Ink is produced from algae waste, a natural and renewable resource,” she says.
RDD: Research, Design, Development
Nature Coating and Living Ink are environmentally friendly natural-based processes aimed at printing and all over coating. Nature Coating is produced using wood waste, whereas Living Ink is produced from algae waste, a natural and renewable resource.
In addition to the developments that are part of its collections, “RDD has other collaborative projects in which the brands launch the challenges,” adds Elsa Parente. “Generally, these customers come to us with an idea and want a particular knitwear with innovative fibres, certain characteristics or functionalities. So we first do research starting with the fibre. Depending on the characteristics of each fibre we make the compositions, either in our spinning mill in 360 or with our partner in Portugal. We do everything from the design and first tests. We validate everything internally and in accredited laboratories and then the customer launches these completely new knitwear compositions,” she explains.
Among those clients is British streetwear brand Pangaia. “We started working in collaboration about a year and a half ago. Currently, a part of our R&D team is working with the Pangaia team and we are preparing many projects for the future. We are also co-creators in the development of new materials that have been launched recently and, besides this, we produce the knits that are the brand’s core fabrics,” says Elsa Parente. RDD’s mission is to continue its path of innovation, asserting itself as a conscientious partner and a global benchmark.
Érius Riba d'Aves
Érius Riba d’Aves: The possible and the impossible
Following in the footsteps of its mother and namesake company, Érius de Riba d’Aves was reborn from the ashes of a textile factory. The project was based on the revitalisation of the old factory facilities and retaining more than 120 skilled jobs. Today, it operates independently and is the company chosen by brands such as Dries Van Noten, Karl Lagerfeld and Études to develop and produce circular knitted garments.
“Our customers come to us seeking a superior standard of quality,” Alberto Capela, CEO of Érius Riba d’Aves, tells us. “They also look to us for the size of the Valérius Hub group, for having a 100% vertical chain in product supply and for our awareness at the sustainability level. When a customer comes here they know they can creatively explore the various types of products, because we are able to respond in terms of quantity, quality, service and certifications. We usually tell our customers that we are prepared to do everything possible. We also do the impossible, we just need an extra day or two!” laughs Capela.
When a customer comes here they know they can creatively explore the various types of products, because we are able to respond in terms of quantity, quality, service and certifications. We usually tell our customers that we are prepared to do everything possible. We also do the impossible, we just need an extra day or two!
António Capela,
Érius Riba d'Aves CEO
“Recycled items are extremely sought after today, especially in the Nordic countries. These are clients with very different cultures and mindsets, who come here with a lot of know-how, because they have sustainability already rooted in their daily lives, in the most diverse areas,” shares the head of Érius Riba d’Aves. “We usually take our clients to Valérius 360 and explain the circularity and the need for these alternatives. It’s a task of awareness-raising that often works to shift perception. And it is at this moment that we give them proof that we have all the tools to be true suppliers within the concept of circularity,” he assures.
“Later, some of these customers ask us to accompany the transformation of the pieces and document the entire cycle and all the processes, from the moment they begin to be triturated at 360, through our weaving and dyeing, to when they are reborn here again as new pieces,” he says. “This kind of transparency is increasingly important for brands and we have managed, by taking advantage of this union between the various units of the Valérius Hub, to show this entire circuit — with a beginning, middle and end. This is our major distinguishing feature compared to other companies in the sector,” he shares. He also mentions that all textile waste from the cutting machines at Érius Riba d’Aves is correctly sorted and collected by Valérius 360 trucks to be recycled. The same happens with stocks from some of the company’s clients.
Some of these customers ask us to accompany the transformation of the pieces and document the entire cycle and all the processes, from the moment they begin to be triturated at 360, through our weaving and dyeing, to when they are reborn here again as new pieces.
This is possible because Érius has an ongoing surplus reuse process, through which clients can send stocks of finished pieces to be recycled and then come back here so that they can be reborn as new pieces. It is a very exciting project for Alberto Capela because, he says, “It is not sustainable to be forever planting cotton and consuming, consuming, consuming and producing waste that ends up in textile landfills. Especially at a time when there is a greater demand for knitwear, accelerated by the pandemic context and remote working. These days knitwear articles are perceived as exquisite and high quality. We can be dressed elegantly and comfortably in this type of garment, whether going to work, being at home or going out into the street.”
In parallel with the increase in demand for this type of clothing, the level of complexity and demand of the orders received has also increased. “Every week, we receive very different requests, ranging from very bold shapes and details to manual finishes. Right from the design and conceptualisation of the piece, one notices a greater care in making more delicate and more refined knitwear articles,” he tells us. “At Erius we have a wealth of opportunities to take advantage of. We have a very strong fashion component and with all the techniques that we have for printing, embroidery, beading and so forth, we are able to totally avoid banal knitwear.”
Érius Riba d'Aves
This is possible because Érius has an ongoing surplus reuse process, through which clients can send stocks of finished pieces to be recycled and then come back here so that they can be reborn as new pieces.
Alberto Capela also emphasises that the company is developing an innovative made-to-order service, enabling the customer to avoid the limitations resulting from minimum production requirements and avoid risk margins and dead stocks. “This project aims to enable the customer to store the fabric at Érius’ facilities and, in a stock service format, to manage this fabric according to their needs. This model works through an integration of various platforms, including the client’s sales’ platform, ensuring that the pieces are produced and sent directly to the final consumer in a short timeframe.”
Currently, there are three centres within the Valérius universe sharing the same name: Érius Barcelos, Érius Riba d’Aves and the Érius printing plant. Alberto Capela recalls that following the example of the mother company with the same name, Érius Rita d’Aves took advantage of the productive potential of the new facilities, recovered almost all the jobs and hired new staff, invested in new cutting and sampling structures and created the whole commercial structure. “The building was adapted to the needs of the new company, through an open space concept, with the objective of, similar to the Barcelos centre, positioning itself on a higher level in terms of products and raw materials,” says the CEO.
In industries such as textiles and clothing, where the social and family context of some employees is quite fragile it is fundamental to promote a good working environment and, most importantly, guarantee that the workplace is a space in which people want to be and always feel good.
“Since 2016, we have been independent from the Barcelos hub and have our own clients. But, as is also the case with the other companies in the Valérius Hub, we continue to work in synergy and support each other. Because, although each one acts with its own handwriting and identity, we believe that unity is strength,” he adds. As he takes us around the facilities, he also highlights the significant asset of the internationally accredited laboratory which is inside Érius, but is totally autonomous and isolated, for the sake of professional confidentiality. This space enables the companies in the Valérius Hub to carry out physical and some chemical tests, such as dimensional stability, consistency of dyes, resistance to breakage, peeling of the pieces and solidity of textile articles.
The conversation does not end without Alberto Capela mentioning that, besides all the environmental sustainability measures, social responsibility is extremely important in the company. In the entrepreneur’s opinion, in industries such as textiles and clothing, where the social and family context of some employees is quite fragile it is fundamental to promote a good working environment and, most importantly, guarantee that the workplace is a space in which people want to be and always feel good. He also highlights that throughout the Valérius Hub group of companies, there is a high percentage of women in leadership and management positions. He applauds the joint effort in promoting good practices that are a model for the entire sector.
Supercorte
Supercorte: Dreams in industrial production
Entering the modernist building of Supercorte, clad in mid-century furniture pieces, is like going through a portal that leads us to its founding year: 1960. However, we soon realise that, apart from the architecture and the expertise of the workers who have passed through this factory, little remains of the history of this shirt-making company which has now become part of the Valérius Hub universe.
From the suggestion and research of fabrics and accessories, to the reception of raw materials and accompanying the entire process until the delivery of the finished product are Supercorte’s 190 employees, who are distributed across the following areas: sales, pattern-making, warehouse, quality control and production. Luís Monteiro, the company’s sales representative, points out that, “Supercorte’s main asset is its people, the custodians of a knowledge and industrial culture with a 61 year history.” He explains that, the new visions and fresh energy of the new arrivals build upon know-how gained over one, two or, in some cases, more than three decades of work.
“Changes and transformations have long been our routine,” says the sales representative. “Supercorte knew how to make an effort of diversification and renewal, and today it is a company specialising in the development and production of patterns with a high degree of complexity and greater added value, in line with current market trends and demands,” he continues. In addition to its globally recognised specialisation in classic and formal shirting, the company from Paços de Ferreira stands out for its perfection in the production of new types of product, with different types of finishing: washes, embroidery, dyeing, printing, pleating, among others
Supercorte
Supercorte’s main asset is its people, the custodians of a knowledge and industrial culture with a 61 year history.
Among the designs for menswear, Luís Monteiro points out the over-shirts that use fabrics that are unusual in shirts and can even be lined and padded, verging on the characteristics of outerwear. For women, in addition to the traditional shirts and blouses, Supercorte has added to its portfolio tunics, dresses, skirts and pyjamas which, like our menswear, incorporate a wide range of fabrics: cotton, linen, silk, lyocell, even functional fabrics.
In this restructuring, Supercorte’s pillar was a sales strategy based on identifying high and very high segment clients. Luís Monteiro clarifies, “We have oriented our sales activity towards identifying innovative clients and projects, not only in terms of product, but above all in terms of the way in which the relationship with the consumer market is done, responding to and even encouraging these new consumer habits.” He emphasises that apart from working with products of greater complexity and added value, these clients are innovative in the way they approach and relate to the market.
We have oriented our sales activity towards identifying innovative clients and projects, not only in terms of product, but above all in terms of the way in which the relationship with the consumer market is done, responding to and even encouraging these new consumer habits.
“These are clients who manage to build communities around common ideas and philosophies,” continues Luís Monteiro and talks about projects that are based on online platforms, powered by influencers and creators of digital content. “Proof of the success of this business strategy is the fact that these innovative clients and projects with whom we have been working on for a few years now continue to grow, because they are aligned with these new trends and consumption habits and often they are even at the very origin of them,” he observes.
When asked about the social changes caused by the health, economic and social crisis, Luís Monteiro replies, “This new normal has brought some changes in product type, strengthening the demand for more comfortable clothing for use in a domestic context. But above all, it accelerated changes that were already underway. In 2020, Supercorte managed to maintain the previous year’s turnover and in 2021, it recorded customers who increased sales.”
“One of Supercorte’s primary concerns and most important strengths is its ability to understand and interpret the new ideas, sometimes dreams, of fashion designers and find solutions to realise them in industrial production,” says Luís Monteiro, assuring that thanks to its progressive innovation strategy and constant adaptation, Supercorte can look to the future with security and confidence.
One of Supercorte’s primary concerns and most important strengths is its ability to understand and interpret the new ideas, sometimes dreams, of fashion designers and find solutions to realise them in industrial production.
Supercorte
Valérius, from the Latin Valerio, translates the ability to be strong, resilient and competent. These values are now passed on to the new members of this group. 360, RDD, Érius and Supercorte are just a few examples of companies that joined the universe of Valérius Hub. However, they perfectly illustrate the power, capacity and ambition of this strong union of Portuguese textiles factories and manufacturers. All this with a common goal: to raise awareness and educate for a more circular, clean and sustainable global fashion industry. ♦
Valérius Hub is a collaborative platform open to the entire textile, clothing and fashion industry. With a unique business model based on the principles of co-creation and circularity, it intends to become a partner and mentor for companies and brands, helping them to tackle the two great challenges of the present and the future: sustainability and digital.
The companies that make up the Valérius Hub community present themselves as “responsible fashion creators”. But the definition of this revolutionary business model transcends its own slogan. To complement its core business — textile and clothing production for mid-high-end and high-end customers — the Valérius Hub also incorporates the services of: R&D, spinning, knitwear development, dyeing, laundry, printing, recycling, fashion design, web design, logistics, IT and product photography.
Valérius 360
“The Valérius Hub is made up of a group of companies that have common interests and decided to unite to combine skills in the areas of textiles, fashion and footwear,” introduces CEO Patrícia Ferreira. “We have a vision of being more than just the manufacturer. We have to think about what’s beyond that, what’s outside that box. We always have our critical eye working, in order to understand what we can do more of, what’s next,” she explains. “We selected these companies based on the KPIs we need for our type of clients including the sustainability and certifications of each company, the lead times for samples and manufacturing, the level of communication service as well as the advantages of the partnership itself,” she adds.
“But, obviously, if a company wants to work towards obtaining any of those requirements that are missing, we want to help and not the opposite,” adds the driving force behind the Valérius Hub and gives the following example: “Manufacturers of jersey fabric are much more developed than home textile and knitwear companies in terms of certification processes. Previously, we didn’t have these types of business areas. So, we started using these companies as a production vehicle and made an agreement that we would support them in creating and implementing tools, methods and processes in terms of sustainability and other aspects that we provided internally.”
We have a vision of being more than just the manufacturer. We have to think about what’s beyond that, what’s outside that box. We always have our critical eye working, in order to understand what we can do more of, what’s next.
Patrícia Ferreira, Valérius HUB CEO
Dozens of companies have already joined this project. Some of them are within the Valérius group such as RDD, Supercorte, Érius and Valérius 360. What they have in common is the fact that they are located in Portugal, as well as the quality, expertise, flexibility and innovation already intrinsic to the “ Made in Portugal” label. Patrícia Ferreira extends an invitation: “The Valérius Hub is a platform that is expanding and open to new companies, from areas that are already part of this group to different branches, such as jeans or cap manufacturers, for example, which we don’t have yet. As long as it makes sense for them to belong to this universe and they need this kind of support to scale up, we can use our resources to leverage these companies.”
For this mega project to work perfectly, the Valérius Hub has the support of a multidisciplinary team, which includes a sales team, a logistics team, an e-commerce team, a design team, a sustainability team, as well as a sourcing team with ‘scouts’ who investigate what the next trend will be. “We have people who are not working for today, they are working for three or even ten years from now. Some are working towards finding the customers of the future, others are working on the innovation part of the processes, which will then be put into practice,” explains the Hub’s CEO and continues, “We are talking about a young team, with an average age of 27-28 years old, which has a different perspective from people who have been working with us for many years.”
We have people who are not working for today, they are working for three or even ten years from now. Some are working towards finding the customers of the future, others are working on the innovation part of the processes, which will then be put into practice.
Equally important, is the very experienced team that is working for today, which monitors the production side and works to deliver orders and do the day-to-day logistics. At Valérius Hub, the minimum production quantities are around 300 to 500 pieces per design. However, if brands cannot reach these quantities, it is possible to waive production and opt for what the company internally calls an à la carte service. In other words, the client can opt for a pack of services tailored to their needs, for example website creation, product photography and uploading to their online shop, logistics and so on. In these cases, there is a cost associated with a particular service, instead of a grouped cost in production.
“Even with the clients we work with here every day, we don’t always do the full package. There are cases where the client comes here and doesn’t need our design service, or support in selling the product; they just need the production. But there are also clients who come here and have not yet created anything, not even the logo and the brand name, and ask us to develop everything from scratch. Because, sometimes, they are a real sales machine and immediately sell 20,000 pieces through their online platforms”, shares the Valérius Hub head. “After a briefing with our design team, we create everything from naming to packaging, we handle the development of the collections and production. Afterwards, our IT team can do all the integration of the online shops with the logistics and PR systems.”
After a briefing with our design team, we create everything from naming to packaging, we handle the development of the collections and production.
Patrícia Ferreira gives the example of the brands of influencers and digital content creators, which have online communities of millions of followers. However, she mentions that Valérius Hub is already one step ahead of that reality. “Fashion influencers are no longer the biggest sellers, because the market has become crowded with fashion influencer brands. Whereas three years ago this reality didn’t exist, now almost everyone has a brand.” Valérius Hub is always adapting to the circumstances of the market and is already preparing to work on other types of niches and products, such as NFTs and other developments more related to digital, which will be the next consumer trends.
The same reasoning extends to the production process. “Nowadays, receiving an order for 100,000 pieces is almost a miracle. From today’s perspective, customers have reduced the volume of orders and started to make much more personalised products and smaller quantities (5,000 or 10,000 units), with some repetitions,” explains the CEO of Valérius Hub. “So, in addition to adapting our production lines for a smaller series, we are already adapting our factories for a made-to-order production process. Lacoste, for example, does this. It has an internal company that makes it possible to customise some details of the garment. Now, if a brand has the capacity to do this, we have to think that we, the industry, can also do it and that this reality will be part of our future,” she anticipates.
In addition to adapting our production lines for a smaller series, we are already adapting our factories for a made-to-order production process.
Two new markets are also on the Valérius Hub’s horizon: USA and Canada. “These are markets that, from our perspective, were not being managed well by Portugal,” comments Patrícia Ferreira, indicating that, currently, 90% of the company’s production effort is aimed at European brands. “Of course we have the time difference issue and there are a number of rules to comply with that we don’t have here in Europe. But we are talking about much higher volumes than the ones we currently work with and about clients that are interested in coming to Portugal, because they have a large volume of business in the European market and it makes sense to produce close to where the distribution centres and consumers are,” she explains.
Valérius Hub’s customer portfolio consists of 98% upper-middle and high-end brands and only 2% in the fast fashion segment. “In 2008, this 2% represented about 40% of the company, but that business model was sucking up resources and too much energy. With this adaptation, we were able to give another type of service to other clients who were able to grow with us and even brought us higher margins,” Patrícia Ferreira recalls. “Companies are starting to open their eyes to this Valérius Hub universe and the entry of new generations into the factories is allowing a greater openness to this type of collaborative approach. Making this union is a slow and difficult process, but I’m sure that if we continue to work closer and closer together, Portugal will be the winner!” concludes the CEO.
Valérius 360
VALÉRIUS 360: Nothing is lost, everything is transformed
We could credit Lavoisier with this title, but the truth is that this phrase takes on a whole new meaning when you visit the revolutionary 360 facility. In development since 2017, the circularity project at Valérius Hub is charting an exemplary course when it comes to the future of the textile and fashion industry.
“Valérius 360 was born out of the need to change from a vertical model to a circular business model. That is, to a sustainable model that aims to minimise the impact on the environment and reuse resources as much as possible,” explains Eugénia Teixeira, Head of Circularity at Valérius 360. “The role of the clothing and fashion industry must be one of total commitment, as it is one of the most polluting industries in the world,” she warns, stressing that, “Circularity has become urgent for all industries and consumers. The transformation is underway, but it now needs to be accelerated and it is imperative that it is urgently fixed.”
Today, the Valérius 360 recycling process saves up to 49% water and reduces CO2 emission by 35% when comparing a 50% conventional plus 50% recycled 360 yarn to a 100% conventional cotton yarn. Among the customers who have decided to invest in the potential of 360 are brands such as Pangaia, COS, Armedangels, NU-IN and Minimum. “The receptivity to “reborn” knitwear is positive and there is a lot of enthusiasm and demand for recycled materials. The customer is increasingly aware and discerning in their choices and recycled is at the top of the sustainability category,” says Eugénia Teixeira.
Valérius 360 was born out of the need to change from a vertical model to a circular business model. That is, to a sustainable model that aims to minimise the impact on the environment and reuse resources as much as possible,” explains Eugénia Teixeira, Head of Circularity at Valérius 360.
Eugénia Teixeira
Head of Circularity at Valérius 360
Every day, the 360 recycling centre receives truckloads of textile waste from companies that are part of the Valérius Hub as well as from other companies. In addition to the waste obtained from the production process, companies can also send stocks of finished pieces. And it is even possible to consider post-consumption recycling, although with two obstacles: On the one hand, it requires the added work of removing all the accessories and, on the other, it is not always possible to determine the exact composition of the pieces. In order to tackle this obstacle, Valérius 360 is already developing, in partnership with a Dutch company, a laser technology capable of identifying, in layers, the fibres that make up each article.
In a guided visit of Valérius 360 we learned about the whole recycling process. The waste from the cutting tables and stock is separated by colour and composition and pressed into bundles. The transformation process is divided into several phases: first the fabric is cut in two directions. Then, the pieces are sprayed with softener, in order to open up the fibres and facilitate crushing. They are then sent to a silo, where they are left to mature for four hours. Only then is the fabric sent to a triturating machine that transforms it into fibre. A virgin fibre is mixed with this fibre and then pulverised. Thus, a new yarn is born, with properties of resistance, stability and quality ideal for weaving.
Every day, the 360 recycling centre receives truckloads of textile waste from companies that are part of the Valérius Hub as well as from other companies. In addition to the waste obtained from the production process, companies can also send stocks of finished pieces.
Also during this visit to the factory, we saw the first tests of another recycled product besides thread: recycled paper from textile waste. The aim is to scale up this project from a laboratory level to an industrial scale in the coming months. After all, the great mission of Valérius 360 is that nothing is lost and everything is transformed. This brings us to a third and most recent project under development. All the surplus that cannot be used to create knitwear or paper will be used by the recycling centre for a new project, aimed at creating recycled materials for the construction industry.
The recycling company’s innovations don’t stop there. “We do permanent research and support different types of innovation projects linked to circularity, on a global scale,” explains the head of 360. “We have installed in our looms the Smartex system, which won 1st prize in the Websummit 2021 startups Pitch competition, a technology that brings efficiency and cost reduction and, at the same time, much reduction in waste, water and energy,” she explains. Eugénia Teixeira believes that, “It is necessary to invest to remain competitive, but always with a focus on environmental protection and the transparency of the process, which should be a priority as well.”
We need to replicate, of course, and also add value to this whole process. The future of fashion will increasingly involve more durable clothing, more timeless design and sustainable raw materials and components.
“At Valérius 360, we report and verify with external parties on our sustainability progress using the HIGG platform for verification of environmental and social metrics and we comply with ZDHC standards in terms of substances that are restricted in manufacturing and discharge requirements for laundry and dyeing effluents. We also aim to increase the use of ZDHC certified chemicals,” says Eugénia Teixeira. “In the medium term, the Valérius Hub is committed to treating more than 60% of waste and by 2030 we aim to have zero carbon emissions,” she says.
Reflecting on the future, Eugénia Teixeira adds, “We need to replicate, of course, and also add value to this whole process. The future of fashion will increasingly involve more durable clothing, more timeless design and sustainable raw materials and components. The consumer is increasingly aware and more conscious in their choices: in design, in materials, and in the footprint that clothing leaves in its transportation from its origin. The slice of consumers that is very young today, the great consumer of ‘tomorrow’, is more environmentally aware and will help in transforming more responsible fashion choices.”
RDD: Research, Design, Development
RDD: Laboratory for sustainability
RDD: Research, Design, Development is the Valérius Hub textile laboratory, specialising in ready-made knitwear. Its collection of over 2,500 sustainable references is renowned worldwide for its innovation in fibres, dyeing processes and finishes. Everything in development is based on the company’s pillars: circularity, green chemistry and biodiversity.
“We are a partner for our customers providing integrated solutions, from design and development to knitwear production,” explains Elsa Parente, CEO of RDD, highlighting the strong development capacity as a point of difference. “RDD’s R&D department is made up of a multidisciplinary team, with backgrounds in areas such as biochemistry, chemistry, microbiology and textiles. It is a team that works for the future. A team that is constantly looking globally for projects that can be implemented and then industrialised in our units. This is our great added value: the work of this team that is always researching and developing combined with our capacity to industrialise and market,” she explains.
“I have worked in the industry for 22 years and, really, if it wasn’t for this mixture of knowledge and new ideas, textiles would not have evolved so much, nor would they be at the point where they are in terms of innovation,” she comments. The research that the head of RDD is describing includes sustainable innovations in terms of fibres, dyeing processes and finishes, and is always carried out according to the pillars of RDD: circularity, green chemistry and biodiversity. “We have the advantage that, in textile processing, we have everything in-house. We have the Valérius 360 spinning mill, we have circular knitting, we have dyeing and finishing and we also have printing,” she highlights.
I have worked in the industry for 22 years and, really, if it wasn’t for this mixture of knowledge and new ideas, textiles would not have evolved so much, nor would they be at the point where they are in terms of innovation.
Elsa Parente, RDD CEO
In the area of green chemistry, the CEO highlights the Colorifix process, a process that replaces conventional dyeing, in which large amounts of synthetic chemicals, dyes and alkaline agents are still used. “We were the partner chosen by Colorifix to develop this innovation and we are the only company in the world that is scaling up this process, working in collaboration with a team of scientists from Cambridge University. The prototype was developed with us, we have the technology and we are building two new laboratories, one for chemistry and one for microbiology, designed especially for this process and other similar ones that we are implementing, plus a bio-reactor area,” she shares.
“Colorifix is a process of producing colour through micro-organisms, which look for colours in nature and copy the DNA sequence that is responsible for the colour. We are then able to alter those micro-organisms, make them grow in different phases and teach them how to transport that colour into textiles,” she explains. Also in the area of green chemistry and circularity, the RDD manager mentions Recycrom, a project in which knitted or textile waste is ground to the state of powder and reused to dye again. Thus a new dye is obtained, without using synthetic dyes. This revolutionary dye, 100% produced from an innovative recycling process, can be applied to cotton, wool, linen, polyamides and other natural fibres and blends, through various dyeing techniques.
In the area of green chemistry and circularity, the RDD manager mentions Recycrom, a project in which knitted or textile waste is ground to the state of powder and reused to dye again.
When it comes to fibres, RDD has plenty of new developments: hemp, abacá, kapok, banana and pineapple, to name but a few. “They are all natural fibres, which do not consume many resources in their cultivation and growth, do not consume much water, do not use pesticides and do not contaminate the soil. In the case of banana and pineapple fibres they really are waste,” Elsa Parente enthuses. “In combination with these fibres, we use fibres that, even though they are artificial, are of a natural cellulosic base, such as Seacell and Lyocell. These are fibres produced in a closed circuit and do not produce chemical residues,” explains Elsa Parente, the CEO of RDD which is part of the Valérius Hub universe.
Currently there are two revolutionary processes in the test phase that promise to replace black pigment, a petroleum derivative whose production contributes greatly to air pollution. They are called Nature Coating and Living Ink and are environmentally friendly, natural-based processes aimed at printing and all over coating. “Nature Coating is produced using wood waste, whereas Living Ink is produced from algae waste, a natural and renewable resource,” she says.
RDD: Research, Design, Development
Nature Coating and Living Ink are environmentally friendly natural-based processes aimed at printing and all over coating. Nature Coating is produced using wood waste, whereas Living Ink is produced from algae waste, a natural and renewable resource.
In addition to the developments that are part of its collections, “RDD has other collaborative projects in which the brands launch the challenges,” adds Elsa Parente. “Generally, these customers come to us with an idea and want a particular knitwear with innovative fibres, certain characteristics or functionalities. So we first do research starting with the fibre. Depending on the characteristics of each fibre we make the compositions, either in our spinning mill in 360 or with our partner in Portugal. We do everything from the design and first tests. We validate everything internally and in accredited laboratories and then the customer launches these completely new knitwear compositions,” she explains.
Among those clients is British streetwear brand Pangaia. “We started working in collaboration about a year and a half ago. Currently, a part of our R&D team is working with the Pangaia team and we are preparing many projects for the future. We are also co-creators in the development of new materials that have been launched recently and, besides this, we produce the knits that are the brand’s core fabrics,” says Elsa Parente. RDD’s mission is to continue its path of innovation, asserting itself as a conscientious partner and a global benchmark.
Érius Riba d'Aves
Érius Riba d’Aves: The possible and the impossible
Following in the footsteps of its mother and namesake company, Érius de Riba d’Aves was reborn from the ashes of a textile factory. The project was based on the revitalisation of the old factory facilities and retaining more than 120 skilled jobs. Today, it operates independently and is the company chosen by brands such as Dries Van Noten, Karl Lagerfeld and Études to develop and produce circular knitted garments.
“Our customers come to us seeking a superior standard of quality,” Alberto Capela, CEO of Érius Riba d’Aves, tells us. “They also look to us for the size of the Valérius Hub group, for having a 100% vertical chain in product supply and for our awareness at the sustainability level. When a customer comes here they know they can creatively explore the various types of products, because we are able to respond in terms of quantity, quality, service and certifications. We usually tell our customers that we are prepared to do everything possible. We also do the impossible, we just need an extra day or two!” laughs Capela.
When a customer comes here they know they can creatively explore the various types of products, because we are able to respond in terms of quantity, quality, service and certifications. We usually tell our customers that we are prepared to do everything possible. We also do the impossible, we just need an extra day or two!
António Capela,
Érius Riba d'Aves CEO
“Recycled items are extremely sought after today, especially in the Nordic countries. These are clients with very different cultures and mindsets, who come here with a lot of know-how, because they have sustainability already rooted in their daily lives, in the most diverse areas,” shares the head of Érius Riba d’Aves. “We usually take our clients to Valérius 360 and explain the circularity and the need for these alternatives. It’s a task of awareness-raising that often works to shift perception. And it is at this moment that we give them proof that we have all the tools to be true suppliers within the concept of circularity,” he assures.
“Later, some of these customers ask us to accompany the transformation of the pieces and document the entire cycle and all the processes, from the moment they begin to be triturated at 360, through our weaving and dyeing, to when they are reborn here again as new pieces,” he says. “This kind of transparency is increasingly important for brands and we have managed, by taking advantage of this union between the various units of the Valérius Hub, to show this entire circuit — with a beginning, middle and end. This is our major distinguishing feature compared to other companies in the sector,” he shares. He also mentions that all textile waste from the cutting machines at Érius Riba d’Aves is correctly sorted and collected by Valérius 360 trucks to be recycled. The same happens with stocks from some of the company’s clients.
Some of these customers ask us to accompany the transformation of the pieces and document the entire cycle and all the processes, from the moment they begin to be triturated at 360, through our weaving and dyeing, to when they are reborn here again as new pieces.
This is possible because Érius has an ongoing surplus reuse process, through which clients can send stocks of finished pieces to be recycled and then come back here so that they can be reborn as new pieces. It is a very exciting project for Alberto Capela because, he says, “It is not sustainable to be forever planting cotton and consuming, consuming, consuming and producing waste that ends up in textile landfills. Especially at a time when there is a greater demand for knitwear, accelerated by the pandemic context and remote working. These days knitwear articles are perceived as exquisite and high quality. We can be dressed elegantly and comfortably in this type of garment, whether going to work, being at home or going out into the street.”
In parallel with the increase in demand for this type of clothing, the level of complexity and demand of the orders received has also increased. “Every week, we receive very different requests, ranging from very bold shapes and details to manual finishes. Right from the design and conceptualisation of the piece, one notices a greater care in making more delicate and more refined knitwear articles,” he tells us. “At Erius we have a wealth of opportunities to take advantage of. We have a very strong fashion component and with all the techniques that we have for printing, embroidery, beading and so forth, we are able to totally avoid banal knitwear.”
Érius Riba d'Aves
This is possible because Érius has an ongoing surplus reuse process, through which clients can send stocks of finished pieces to be recycled and then come back here so that they can be reborn as new pieces.
Alberto Capela also emphasises that the company is developing an innovative made-to-order service, enabling the customer to avoid the limitations resulting from minimum production requirements and avoid risk margins and dead stocks. “This project aims to enable the customer to store the fabric at Érius’ facilities and, in a stock service format, to manage this fabric according to their needs. This model works through an integration of various platforms, including the client’s sales’ platform, ensuring that the pieces are produced and sent directly to the final consumer in a short timeframe.”
Currently, there are three centres within the Valérius universe sharing the same name: Érius Barcelos, Érius Riba d’Aves and the Érius printing plant. Alberto Capela recalls that following the example of the mother company with the same name, Érius Rita d’Aves took advantage of the productive potential of the new facilities, recovered almost all the jobs and hired new staff, invested in new cutting and sampling structures and created the whole commercial structure. “The building was adapted to the needs of the new company, through an open space concept, with the objective of, similar to the Barcelos centre, positioning itself on a higher level in terms of products and raw materials,” says the CEO.
In industries such as textiles and clothing, where the social and family context of some employees is quite fragile it is fundamental to promote a good working environment and, most importantly, guarantee that the workplace is a space in which people want to be and always feel good.
“Since 2016, we have been independent from the Barcelos hub and have our own clients. But, as is also the case with the other companies in the Valérius Hub, we continue to work in synergy and support each other. Because, although each one acts with its own handwriting and identity, we believe that unity is strength,” he adds. As he takes us around the facilities, he also highlights the significant asset of the internationally accredited laboratory which is inside Érius, but is totally autonomous and isolated, for the sake of professional confidentiality. This space enables the companies in the Valérius Hub to carry out physical and some chemical tests, such as dimensional stability, consistency of dyes, resistance to breakage, peeling of the pieces and solidity of textile articles.
The conversation does not end without Alberto Capela mentioning that, besides all the environmental sustainability measures, social responsibility is extremely important in the company. In the entrepreneur’s opinion, in industries such as textiles and clothing, where the social and family context of some employees is quite fragile it is fundamental to promote a good working environment and, most importantly, guarantee that the workplace is a space in which people want to be and always feel good. He also highlights that throughout the Valérius Hub group of companies, there is a high percentage of women in leadership and management positions. He applauds the joint effort in promoting good practices that are a model for the entire sector.
Supercorte
Supercorte: Dreams in industrial production
Entering the modernist building of Supercorte, clad in mid-century furniture pieces, is like going through a portal that leads us to its founding year: 1960. However, we soon realise that, apart from the architecture and the expertise of the workers who have passed through this factory, little remains of the history of this shirt-making company which has now become part of the Valérius Hub universe.
From the suggestion and research of fabrics and accessories, to the reception of raw materials and accompanying the entire process until the delivery of the finished product are Supercorte’s 190 employees, who are distributed across the following areas: sales, pattern-making, warehouse, quality control and production. Luís Monteiro, the company’s sales representative, points out that, “Supercorte’s main asset is its people, the custodians of a knowledge and industrial culture with a 61 year history.” He explains that, the new visions and fresh energy of the new arrivals build upon know-how gained over one, two or, in some cases, more than three decades of work.
“Changes and transformations have long been our routine,” says the sales representative. “Supercorte knew how to make an effort of diversification and renewal, and today it is a company specialising in the development and production of patterns with a high degree of complexity and greater added value, in line with current market trends and demands,” he continues. In addition to its globally recognised specialisation in classic and formal shirting, the company from Paços de Ferreira stands out for its perfection in the production of new types of product, with different types of finishing: washes, embroidery, dyeing, printing, pleating, among others
Supercorte
Supercorte’s main asset is its people, the custodians of a knowledge and industrial culture with a 61 year history.
Among the designs for menswear, Luís Monteiro points out the over-shirts that use fabrics that are unusual in shirts and can even be lined and padded, verging on the characteristics of outerwear. For women, in addition to the traditional shirts and blouses, Supercorte has added to its portfolio tunics, dresses, skirts and pyjamas which, like our menswear, incorporate a wide range of fabrics: cotton, linen, silk, lyocell, even functional fabrics.
In this restructuring, Supercorte’s pillar was a sales strategy based on identifying high and very high segment clients. Luís Monteiro clarifies, “We have oriented our sales activity towards identifying innovative clients and projects, not only in terms of product, but above all in terms of the way in which the relationship with the consumer market is done, responding to and even encouraging these new consumer habits.” He emphasises that apart from working with products of greater complexity and added value, these clients are innovative in the way they approach and relate to the market.
We have oriented our sales activity towards identifying innovative clients and projects, not only in terms of product, but above all in terms of the way in which the relationship with the consumer market is done, responding to and even encouraging these new consumer habits.
“These are clients who manage to build communities around common ideas and philosophies,” continues Luís Monteiro and talks about projects that are based on online platforms, powered by influencers and creators of digital content. “Proof of the success of this business strategy is the fact that these innovative clients and projects with whom we have been working on for a few years now continue to grow, because they are aligned with these new trends and consumption habits and often they are even at the very origin of them,” he observes.
When asked about the social changes caused by the health, economic and social crisis, Luís Monteiro replies, “This new normal has brought some changes in product type, strengthening the demand for more comfortable clothing for use in a domestic context. But above all, it accelerated changes that were already underway. In 2020, Supercorte managed to maintain the previous year’s turnover and in 2021, it recorded customers who increased sales.”
“One of Supercorte’s primary concerns and most important strengths is its ability to understand and interpret the new ideas, sometimes dreams, of fashion designers and find solutions to realise them in industrial production,” says Luís Monteiro, assuring that thanks to its progressive innovation strategy and constant adaptation, Supercorte can look to the future with security and confidence.
One of Supercorte’s primary concerns and most important strengths is its ability to understand and interpret the new ideas, sometimes dreams, of fashion designers and find solutions to realise them in industrial production.
Supercorte
Valérius, from the Latin Valerio, translates the ability to be strong, resilient and competent. These values are now passed on to the new members of this group. 360, RDD, Érius and Supercorte are just a few examples of companies that joined the universe of Valérius Hub. However, they perfectly illustrate the power, capacity and ambition of this strong union of Portuguese textiles factories and manufacturers. All this with a common goal: to raise awareness and educate for a more circular, clean and sustainable global fashion industry. ♦
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